Buy the Book
at this site
or from Amazon
Rivers of Revenue Workshops
- Half-day, full-day, or multiple-day workshops
can be given to your company, association, or group, filled with new concepts you can put to work immediately.
- Each workshop is
customized for your industry and specific revenue challenges.
- Prior to the workshop, Kristin interviews workshop attendees and their customers, to make sure she understands the particular challenges faced by attendees and the customer perspective on attendee marketing and selling methods. She also reviews attendee websites.
- Because attendees will want to have their own copies of Rivers of Revenue to refer to, the book can be purchased in quantity as part of the workshop package.
- Prior to the workshop, Kristin interviews workshop attendees and their customers, to make sure she understands the particular challenges faced by attendees and the customer perspective on attendee marketing and selling methods. She also reviews attendee websites.
Kristin recently conducted Rivers of Revenue workshops in
Orlando, New Orleans, and Las Vegas, to rave reviews. The associations hiring her reported that, in each case, their sign-up numbers were double what they normally see for marketing or selling seminars—because everyone is faced with revenue challenges, tough competition, and fast-moving markets. All those answering the feedback forms said they'd recommend the workshop to a friend.
"Kristin's perspective about branding—that it is the promise that you keep, not the one you make—has completely opened my eyes."
Pamela White, Associated Network Partners, Inc.
Pre-workshop customer interviews conducted by Kristin Zhivago make every workshop especially valuable to attendees
Prior to one of the workshops, Kristin interviewed the customers of the workshop attendees (vendors of advertising specialty products). These customers said that ALL of the vendors were selling to them the wrong way. The customers said: "Vendors call and tell me they have 100,000 products to chose from. Well, so do I—I can see that many products on the Internet at any time. What I really want is a vendor who helps me quickly narrow down my choices—to the right one." Insights like these give workshop attendees a completely new perspective on what will work with their customers, what will keep revenues flowing, and how to successfully distinguish themselves from their toughest competitors. Workshops can include: Formal presentation, complete with handouts
Interactive sessions, in small groups or with the entire group, for Q&A, group problem-solving, and a session where we build a "buying process map" for the typical sale. This is a very powerful and satisfying portion of each workshop.
Pre-workshop research: Kristin personally interviews (by phone) workshop attendees and their customers, and presents her findings to the group
Signed copies of the book, Rivers of Revenue, sent to all attendees (or distributed at the workshop), purchased in quantity at a discount or offered for individual purchase to workshop attendees
Website reviews of attendee sites (Kristin is an expert on marketing technologies and user interfaces; her experience includes the design of a comprehensive Web-based portal and content management infrastructure for IBM's 300 software products, for use by their resellers). She has served as a judge for website contests and for associations. She has been helping companies create and improve their websites since 1994.
Reviews of other marketing and selling materials, submitted by the attendees prior to the workshop.
Attendees come to these workshop with deep, perplexing questions about marketing and selling. They walk out with a whole new outlook—and practical, powerful answers.
"Kristin Zhivago is one of only a handful of speakers I have seen who successfully combine warmth, humor, and delivery with insight and wisdom that can be of immediate use to the audience.
"As a public speaker by trade, I am hypercritical of others who make the podium their livelihood. When I produced my own conference, I knew that I wanted Kristin addressing my audience. She was perceptive, astute, engaging and has a grounded, practical, down-to-earth quality that makes her instantly accessible.
"She is a marketing powerhouse and is crowded by the audience after each presentation."
Jim Sterne, President, Target Marketing
For more information about workshops, send an email to
Info@SmokinDonut.com, or call
toll-free:
"We retained Kristin to conduct her Rivers of Revenue workshop during our company's annual meeting. It was a timely workshop for people in the midst of a changing environment. Her down-to-earth delivery and direct approach to marketing made it less intimidating for our members—independent telecom companies—to understand how they can change with the shifting revenue stream to better serve customers and remain relevant.
877-4RIVREV (877-474-8738).
Get Your Own Signed Copy
"A powerhouse of wisdom. Kristin revitalizes
companies—and careers."
—Jim Sterne,
Author of Web Metrics and Marketing on the Internet
"No one is better at understanding how
customers think."
—Jeffrey Tarter, Editor, Soft*Letter
"One of America's most famous marketing
strategy consultants."
—Anne Holland, Publisher and Managing Editor, MarketingSherpa
"New and powerful ideas."
—Becky Dale, Marketing and Sales Manager, RC Family
of Companies
