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Entrepreneur "Devours" Kristin Zhivago's Business Growth Book, Rivers of Revenue
"I devoured your book like a Thanksgiving dinner," wrote David Jackson, a remodeler in Kentucky, in an email to Kristin Zhivago, the author of "Rivers of Revenue." David said he was "really tired of the magic wands, deception, outright lies, misdirection, analysis, statistics, blanket sales pitches, and self-supporting circular rhetoric" that he normally finds. He had been looking for a "marketing and sales strategy that works." He found it, in the pages of "Rivers of Revenue."
Jamestown, RI (PRWEB) February 28, 2005 -- After reading Kristin Zhivago’s book, "Rivers of Revenue," David Jackson sent the author an email, comparing the business growth book to a culinary experience.
“I devoured your book like a Thanksgiving dinner,” he wrote. “Swelled and content from the meal of information, I slept easily. Already today I have returned to it, snacking on paragraphs, phrases, and examples. I will continue to do so for quite some time."
David Jackson is president of David Jackson Remodeling, a full-service remodeling company in south central Kentucky. David Jackson bought "Rivers of Revenue" because he was looking for something “outside the circus of marketing:," which he describes as "magic wands, deception, outright lies, misdirection, analysis, statistics, blanket sales pitches, and self-supporting circular rhetoric.” He found what he wanted in Kristin Zhivago's breakthrough book. He says “Rivers of Revenue” has given him “336 pages of intelligent, usable, realistic, pertinent information.”
“David’s situation is typical of many business owners now,” says Kristin Zhivago. “They are upright, professional people who are good at what they do. They don’t want to resort to manipulation or cheap selling tricks to get new customers, nor do they want to spend all their time cold-calling or learning about marketing.”
As David says, “I do not want to be burdened with continuously learning new marketing ‘techniques.’ I want to find the one that works and then I will work the heck out of it.”
“I wrote ‘Rivers of Revenue’ to help entrepreneurs like David,” Zhivago says. “In the course of helping hundreds of business owners and corporate leaders increase their sales, I have developed, tested, and perfected a method that works, regardless of the product or service being sold or the size of the company.
"I can make this promise," Zhivago says, "because the method depends on the true source of all marketing knowledge: the very people you’re selling to. They know what they want, and how they want to be sold to. This book explains how to unlock that information and put it to use, reverse-engineering their buying process so you can manufacture sales in quantity.”
The book's author, revenue coach Kristin Zhivago, is known as an expert on customer behavior. For 35 years, Zhivago has been helping company owners increase their revenues in the world's toughest, fastest-moving markets. As a monthly columnist and contributor to business publications since 1985, she has authored hundreds of articles and is a worldwide speaker on the subject of successful and ethical revenue generation. She is also the editor of the Revenue Journal, a webletter for company owners and leaders (http://www.revenuejournal.com).
David Jackson has over 25 years of remodeling experience. (Those looking for an experienced remodeler in Kentucky can reach him at 270-487-9807.)
With an average five-star review rating on Amazon.com, Rivers of Revenue is published by Smokin’ Donut Books and is currently available at http://www.RiversOfRevenueBook.com and Amazon.com. The hardcover book retails for $24.95 and is 336 pages. ISBN #0974917915. For more information or to schedule an interview with Kristin Zhivago, contact Smokin’ Donut Books at 877-474-8738 or kz@smokindonut.com.
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