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Author Bio
Kristin has run her own company, Zhivago Marketing Partners, Inc., since 1979. She serves as a revenue coach and marketing/sales system consultant for companies of all sizes.
Kristin helps her clients increase their revenues, using customer and market research, marketing and selling systems and processes, and improved management strategies. She understands how customers think and buy, and gives her clients the tools they need to grow their sales using customer-centric strategies.
Over the years,
she has developed, tested, and executed these strategies in a
variety of real-world situations. These methods are now revealed in Rivers
of Revenue.
In addition to her consulting work, Kristin has been publishing marketing and sales advice since 1985, when she was asked to write a monthly column for Marketing Computers magazine. In 1991, she started publishing her first newsletter, Marketing Technology, to help marketers solve the toughest, real-world problems that plague marketing.
But because the success of all marketing depends on the
decisions made by company leaders, she began writing a newsletter for
CEOs and business owners, called the
Revenue Journal. The Revenue Journal is now a blog.
Her articles have also appeared in numerous trade and business journals, including BtoB magazine, Sales Advertising Marketing magazine, Business 2.0, SoftwareCEO.com, CMO magazine, and dozens of industry trade publications.
Kristin speaks and teaches frequently. She has spoken repeatedly for the American Electronics Association and the Business Marketing Association; she has also presented at the American Marketing Association, the ASI Show, the Colorado Marcom Association, the IntelliQuest Brand Tech Forum, San Jose State University, the Software Entrepreneur’s Forum, The Rural Telecom Association, the Softletter Software Marketing and e-Commerce summits, New Media Expo, MarketingSherpa's B2B Lead Generation Summits, and The Best of eMarketing conference. She has served as a judge for the Soft-Letter Software Marketing Summit, the CreaTech Conference, the Tenagra Awards, the WebAwards, and the Bitpipe Whitepaper Awards.
Companies that have purchased Zhivago Marketing Partners, Inc. consulting services or paid for published advice include:
"A powerhouse of wisdom. Kristin revitalizes
companies—and careers."
—Jim Sterne,
Author of Web Metrics and Marketing on the Internet
"No one is better at understanding how
customers think."
—Jeffrey Tarter, Editor, Soft*Letter
"One of America's most famous marketing
strategy consultants."
—Anne Holland, Publisher and Managing Editor, MarketingSherpa
"New and powerful ideas."
—Becky Dale, Marketing and Sales Manager, RC Family
of Companies
3M Electro Group
Accenture
Action Instruments
Acxiom Corporation
Advanced Micro Devices
Advertising Specialties Institute
Advanstar Communications
Advantage KBS
Agilent Technologies
AIFP
AIM USA
ALK Associates
Altour Incentive Management
American Electronics Association
Ameritec
Analog Devices
Anaya Multimedia
Andrew Corp
Anixter Brothers
Apple Computer
Applied Visions
Aprimo
Arco Chemical
Asian Advertisers
Astec
AT&T
AT&T Microelectronics
Augat
Avery Dennison
B2B Works
Battenberg Fillhardt & Wright
Bay Area Teleport
BBDO
Bell & Howell
Bellcore
Benjamin Group
Bentley Systems
Best Programs
BHU Research
Benson
Bicron
Bitstream
BioTechMarketing
BlueStreak
Bridge Information Systems
Broadbase Software
Broderbund
Burr-Brown
Business Marketing Group
Business Marketing Association
Business Objects
CNT Corporation
C.P. Test Services
Cadence
Canon USA
CE Software
Celtic Systems
Centigram
Ceridian
Chase Bobko
Cheyanne Software
Ciba-Geigy
CIMAGE
Cimflex Teknowledge
Ciprico
Cisco Systems
CLT Research
CMP Media
CMSI Data
Commonwealth Communications Communications News
Computerm
ComputerVision
Comshare Retail
Concept Five Tech
Converge
Convergent Communications
CSA Group
Cunningham Communications
Cushman Electronics
Cyberoptics
Cylink
Daido Corporation
Data Broadcasting Corp
Data Translation
Data Radio
David Systems
Department of Commerce, Oklahoma
Devon Group
Diablo Research
Diebold
Dirilyte Line
Dow Jones
Downs & Associates
Dukane
Dynatech Video Group
E-A-R Specialty Composites
E-Publishing Corp
EFI Electronics
Electronic Design
Electronic Edge Publishing
Elographics
EMC
Emulex Network Systems
Ensemble
Epicor Software
Epoch Systems
Equinox Systems
Equis
Ericsson
Esprit Marketing
Exabyte
Excalibur Technologies
Experian
Factiva
Fargo Electronics
Fernandez Industries
Fitch Even Tabin Flannery
Fluke
Folio Corp
Forbes Magazine
Force Computers
Fujitsu Microelectronics
Gen Corp Polymer Products
General Datacomm
General Electric
Genomic Solutions
Geraghty & Miller
Gerber Scientific
Gillespie
Graphica
Group 1 Software
Gupta
H&W Computer Systems
Harmony Systems
Harpell
Hartman Communications
Healthtech Digital Communications
HEH Associates
Hewlett-Packard
Hitachi America
Hitachi Data Systems
Home Wireless Networks
Hope Consulting
Huffer Group
Hughes Network Systems
Human Capital Technology
Huntington Laboratories
IC Sensors
IDG
Igrad
ILC Technology
Illinois Semiconductor
ImageCafe
Imagio
IMP
Infonautics
Infoworld Media Group
Inlet
Integrated Marketing International
Integrated Systems
Intel
Intellicorp
Intergraph
Irwin Ink
Jennings and Associates
Jetform
Johnson & Johnson
Kalpana
Kapnek Communications
KLA Instruments
KMC Group
Kofax Image Products
Konica Technology
Laboratory Products Association
Laird Technologies
Landmark Systems
Level One
Lexmark International
Linnoff March
Macworld
Make Systems
MapInfo
MARK Analysis
Market Foundry
Marketer Net
Mathworks
MCI Communications
Medpass
Metasolv Software
Metrum Information Storage
Micro Enhancement International
Micromedex
Microsoft
Microware Systems
Microfocus
MightyWords
Millipore
Morgan Stanley
Motive Communications
Motorola
MSI Consulting
Nagle Company
National Instruments
Navision Software
NaviSite
Netops
Netrix
Netscaler
Network Appliance
Network General
Network Systems
Nextel Communications
NMS Communications
Nokia Mobile Phones
Nokia Telecommunications
Nortel Networks
North American Capacitor
North Supply
Northern Light Technology
Notara
Nuvera Group
Open Universal Software
Optical Coating Lab
Optical Disk
Opinionator
Orcad
Outbound Index
PMCI
Paciolan Systems
Paranet
Passedge Corporation
Penton Publishing
PestPatrol
Policy Management Systems
Polygal USA
Pragmatic Marketing
Primedia Business
Prism Solutions
Programart
Promptu
Prophet 21
Pyramid Technology
Rainmaker Systems
Relicore
Research Systems
Rizzuti Marketing and Media
Rolm Systems
Ross Technology
S1
Sagebrush Technologies
Salter Degruchy
Sancherry Networks
SAS Networks
Satellite Marketing
Scansoft
Scantron
Schering Plough
Select Software Tools
Semaphone
Sersi
Shaw Media
Showcase
Siemens
Smart Modular Technologies
SMC
Soloman Brothers
Specialized Products
SpectraGraphics
Sphere Communications
Sprint
Stac Electronics
Steller
Sterling Software
Strata
Struers
Sun Data
Sun Microsystems
Synergistics CDS
Synopsys
Synplicity
Tandem Computers
Target Marketing
Teknekron
Telco Systems
Teldata Control
Teletrade
Teredyne
Texas Memory Systems
Thompson & Associates
Thursby Software Systems
Tivoli Systems
TopTier Software
Toshiba
Trade Sources
Unica
UTA
Upstart Communications
Vanguard Sailboats
Veda Systems
Viasat
Vitria Technology
VMetro
Volan Design Associates
Watoon Wyatt
Weber Group
Welcom
Wells Rich Greene
West Publishing
Western Design Center
Wooten Ventures
Wimco
Witco
WRQ
Xerox
Xicor
Xircom
Xylan
Zebra Technologies
Zeeks
Zenger-Miller
