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Author of the Book "Rivers of Revenue," Kristin Zhivago, is “Way Ahead of Most Marketing Observers,” notes Rescued Revenue CEO
Scott Anderson, CEO of Rescued Revenue LLC, bought and read Rivers of Revenue, Kristin Zhivago's unique marketing book for entrepreneurs and CEOs. He liked it, and is now featuring it on his site. "The best books cause you to rethink the fundamentals...this is definitely one of those books," he says.
Jamestown, RI (PRWEB) January 22, 2005 -- Scott Anderson, CEO of Rescued Revenue LLC, a New York-based sales lead qualification campaign firm, writes of Rivers of Revenue, “The best books always cause you to rethink the fundamentals...this is definitely one of those books.”
Rivers of Revenue shows business managers, entrepreneurs and aspiring entrepreneurs how to “find the money,” by understanding how customers buy and supporting their buying process. An educational, energizing, and life-changing tool, the book will empower those who want to successfully sell their ideas, skills, products, or services.
“Kristin has always been way out ahead of most marketing observers because she fuses the ‘art’ of marketing with actual revenue generation,” continues Anderson in his review of Rivers of Revenue. “Her book reflects this fusion in a refreshingly unique way. It’s part parable, part thesis and part implementation guide.”
The book's author, revenue generation coach Kristin Zhivago, is known as an expert on customer behavior. For 35 years, Zhivago has been helping company owners increase their revenues in the world's toughest, fastest-moving markets – from technology to travel. As a monthly columnist and contributor to business publications since 1985, she has authored hundreds of articles and is a worldwide speaker on the subject of successful and ethical revenue generation.
With a five-star review rating on Amazon.com, Rivers of Revenue is published by Smokin’ Donut Books and is currently available at http://www.RiversOfRevenueBook.com and Amazon.com. The hardcover book retails for $24.95 and is 336 pages. ISBN #0974917915. For more information or to schedule an interview with Kristin Zhivago, contact Smokin’ Donut Books at 877-474-8738 or press@smokindonut.com
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"A powerhouse of wisdom. Kristin revitalizes
companies—and careers."
—Jim Sterne,
Author of Web Metrics and Marketing on the Internet
"No one is better at understanding how
customers think."
—Jeffrey Tarter, Editor, Soft*Letter
"One of America's most famous marketing
strategy consultants."
—Anne Holland, Publisher and Managing Editor, MarketingSherpa
"New and powerful ideas."
—Becky Dale, Marketing and Sales Manager, RC Family
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